The cyclists taking on Bath Rugby Foundation’s Italian adventure this summer will be powered by Naturya, a Bath-based nutrition company.
Naturya has signed up to join the Giro Di Toscana fundraising event as the Official Nutrition Partner.
They will support over 100 riders with their superfood energy bars that are rich in essential vitamins and minerals and high in fibre and a key source of protein.
Naturya’s CEO, Ben Purcell said: “The team at Naturya are incredibly excited about a partnership with Bath Rugby Foundation, it’s a fantastic challenge for the riders and we are looking forward to helping the charity raise funds on the Giro Di Toscana.”
“We believe that good food is the foundation to good health and we’re confident that by providing the cyclists with naturally nutrient-rich food they’ll have the energy to pedal throughout the day.”
Bath Rugby Club President David Trick is leading the cycle ride. He said: “We’re delighted that Naturya has signed up to support Bath Rugby Foundation by providing our amazing charity cyclists with healthy superfood snacks.”
“Naturya is a firm that wants to do things the right way, whether it is producing healthy snacks or supporting charity. Thanks to Ben and his team for this generous offer.”
Rather than cycling 80 or 50 miles, unpacking, sleeping and then packing again, this year the group of cyclists – which includes Bath Rugby’s Director of Rugby, Todd Blackadder – will stay in the same place and do three different loops starting and ending at an internationally renowned triathlete resort.
The Giro Di Toscana, which is backed by headline sponsor and Bath firm Flying Pig Renovations, takes place from June 6 to June 10. It costs £749 to take part, with an additional minimum fundraising target of £650.
Previous fundraising cycle rides organised by Bath Rugby Foundation have seen riders pedal across Ireland, throughout the Normandy countryside and from John O’Groats to Land’s End.
Last year’s continental adventure, the French 400, saw 70 riders raise more than £50,000.
There are still a small number of places available for cyclists. If you’re interested, please contact [email protected] for more information.